Secrets of an online dating guru

“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.

Think of your online dating profile as a marketing tool for love.

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Well we’ve got some of the best stuff in the world to help you make the changes that will get you the guy you’ve been looking for – no matter where you are.

Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.

You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.

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